Privacy Policy
# Privacy Policy **Last updated: [DATE]** [COMPANY LEGAL NAME] ("[BRAND NAME]," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use and share it, and the choices you have. It applies to our website, mobile services, SMS/text messaging service, and related features (the "Service"). **Placeholders to fill in before publishing** are marked in [BRACKETS]. Sections marked **[LEGAL REVIEW]** depend on choices only you and your attorney can make (for example, which state and international privacy laws apply to you, and how your SMS consent is recorded). --- ## 1. Information we collect **Information you give us** - **Contact information**, primarily your phone number, and optionally your name and email. - **Style inspiration and other content** you send us by text or upload, including images, links, product references, and descriptions of what you like. - **Messages** you exchange with us, including the content of your texts and in-app conversations. - **Account and preference information**, such as sizes, favorite brands, saved items, and settings. - **Purchase information**, if you buy through the Service, such as items ordered and shipping details. Payment card details are handled by our payment processor and are not stored by us in full. **Information we collect automatically** - **Usage data**, such as the items and brands you view, tap, save, and dwell on. This is the core signal we use to learn your taste. - **Device and technical data**, such as IP address, device type, browser, and app version. - **Cookies and similar technologies** (see Section 6). **Information from third parties** - Merchants, brands, analytics providers, advertising partners, and payment processors may share information with us consistent with their own policies and your permissions. ## 2. How we use your information We use your information to: - **Build your personalized feed and recommendations**, including by analyzing your activity and the inspiration you send us using automated and machine-learning systems. - **Operate the text messaging service**, including sending you recommendations, updates, and, with your consent, marketing messages. - **Process and support orders** (or route you to the relevant Merchant), where applicable. - **Improve the Service**, including developing and refining our personalization models. - **Communicate with you**, respond to requests, and provide customer support. - **Protect the Service**, detect fraud and abuse, and comply with legal obligations. **[LEGAL REVIEW]** If you use personal data or submitted images to train or improve machine-learning models, disclose that here in plain terms and confirm your approach with counsel, particularly regarding image content and any applicable state biometric or AI laws. ## 3. Text messages **[LEGAL REVIEW]** When you provide your phone number and opt in, you consent to receive recurring text messages from us as described in our [Terms of Service]. Message frequency varies. Message and data rates may apply. You can opt out of promotional messages at any time by replying **STOP**, and reply **HELP** for help. We do **not** sell or share your phone number or SMS consent with third parties for their own marketing. Text messaging originator opt-in data and consent are not shared with any third parties except vendors that help us deliver the messaging service. **[LEGAL REVIEW]** The sentence above reflects a common carrier requirement. Confirm the exact wording and your consent records with counsel and your SMS provider. ## 4. How we share your information We share information only as described here: - **Service providers** who work on our behalf (hosting, messaging delivery, analytics, customer support, payment processing) under contracts that limit their use of the data. - **Merchants and brands**, where needed to fulfill or route a purchase or inquiry you initiate. **[LEGAL REVIEW — depends on seller-of-record model]** - **Advertising and analytics partners**, as described in Section 6, subject to your choices. - **Legal and safety**, when required by law or to protect rights, safety, and the integrity of the Service. - **Business transfers**, in connection with a merger, acquisition, or sale of assets, subject to this Policy. We do not sell your phone number for third-party marketing. **[LEGAL REVIEW]** Whether any other data sharing counts as a "sale" or "sharing" under laws like the CCPA/CPRA depends on your advertising setup — see Section 8. ## 5. How long we keep information We keep your information for as long as your account is active or as needed to provide the Service, and afterward as required to comply with legal obligations, resolve disputes, and enforce our agreements. You can request deletion as described in Section 8. ## 6. Cookies and tracking We and our partners use cookies and similar technologies to run the Service, remember your preferences, measure performance, and, where applicable, deliver relevant advertising. You can control cookies through your browser settings and, where offered, through our cookie preferences tool. Depending on your location, we may honor opt-out preference signals such as Global Privacy Control. ## 7. Data security We use reasonable administrative, technical, and organizational measures designed to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. ## 8. Your privacy rights **[LEGAL REVIEW]** Depending on where you live, you may have some or all of the following rights: to access the personal information we hold about you; to correct or delete it; to opt out of certain sharing, targeted advertising, or "sale"; to withdraw consent; and to not be discriminated against for exercising your rights. **California (CCPA/CPRA):** California residents have rights regarding access, deletion, correction, and opting out of the "sale" or "sharing" of personal information. To exercise these rights, contact us at [CONTACT EMAIL] or [METHOD/LINK]. **EEA/UK (GDPR), if applicable:** You may have rights of access, rectification, erasure, restriction, portability, and objection, and the right to lodge a complaint with a supervisory authority. Our legal bases include consent, performance of a contract, and legitimate interests. To make a request, contact us at [CONTACT EMAIL]. We will verify your request as required by law. You may use an authorized agent where permitted. **[LEGAL REVIEW]** Which laws apply, the exact rights language, whether you must post a "Do Not Sell or Share My Personal Information" link, and your verification process all depend on where your users are and how you advertise. Confirm with counsel. ## 9. Children's privacy The Service is not directed to children under 18, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us at [CONTACT EMAIL] and we will delete it. ## 10. International users **[LEGAL REVIEW]** We are based in the United States and process information there. If you access the Service from outside the United States, you understand your information may be transferred to and processed in the United States, which may have different data protection laws than your country. ## 11. Third-party links and brands The Service features and links to third-party brands and sites we do not control. Their privacy practices are governed by their own policies, not this one. ## 12. Changes to this Policy We may update this Privacy Policy from time to time. If we make material changes, we will provide notice by posting the updated Policy with a new date and, where appropriate, by text or email. ## 13. Contact us Questions or requests about your privacy? Contact us at: [COMPANY LEGAL NAME] [MAILING ADDRESS] [CONTACT EMAIL]
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